Sze Wan

Work

About

Pepurrs
Branding
+ UI design
+ Illustration
+ Packaging
+ Advertising Strategy Context
Create a brand inspired by the word “Forelsket” (meaning the moment of falling in love in Norwegian) and the given category - volunteering and social care, targeting younger families and professionals as the audience.


Solution
Pepurrs is an online platform providing adoption matching services for abandoned or stray cats, connecting different animal shelters or volunteer house hosts across the country. Pepurrs embrace every cat’s uniqueness like we all have different personalities and characters. This platform offers a new way to find and match cats with families, balance different expectations, and consider the compatibility of each individual. It aims to help people and cats to find their loved ones. 






The ad boards with interative touch screen feature will be set up in different public spaces, such as IKEA stores and shopping malls, where young families likely will go in the weekend. It approaches the target audience with a quick matching quiz. Answer a few questions and select your preferences, then it will match you with a cat from the database. 



This 2 in 1 matching snacks packs are designed for human and cats. It is part of the advertising campaign to inform the audience, and they will be given out for free to encourage people to interact with cats. The packaging is supposed to be linked together and meant for sharing.





↓ Illustration artwork

← Previous

2023—24

Portfolio